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Review 8/9/2010
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This should absolutely be your one stop shop in the downtown Los Angeles jewelry district. My now fiance and I went in together twice to get the ring of my dreams just right, and they were so nice and accomodating each time. He said when he went back to pick up the ring right before he proposed that they were just as nice as usual and they did a spectacular job! Their prices are great and they are willing to take the time with you to figure out exactly what you want and will teach you everything you need to know about diamonds so that you feel well-educated and informed when finally making that large purchase! They don't charge extra to make a custom ring like we chose to do and it turned out better than I even thought it would! They don't try to upsell but instead are very straight forward. You definitely don't get the typical cheesy salesperson vibe from this place. Their selection is excellent and we can't wait to go back to get our wedding bands! Also, they had my ring ready in 2 weeks! 2 weeks for a custom ring!! I can't recommend this place more highly.
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